INTERNET TECHNOLOGIES OF INFLUENCE OF PUBLIC OPINION ON THE MANAGEMENT IN SOCIO-ECONOMIC SYSTEMS

Dolgov Mikhail Olegovich, post-graduate student of the Department of Sustainable Innovative Development in the International University of Nature, Society and Man «Dubna»

Abstract

The article considers theoretical aspects of influence of public opinion on the management in socio-economic systems as well as the analyses of existing instruments (e.g. Internet), helping with implementation of such influence. It also theoretically justifies creation of innovative instrument that would help building a dialogue between organization and its’ clients. The purpose of such dialogue is in solving the conflicts and increasing the quality of goods and services, monitoring the situation of a specific branch of economy.

KEYWORDS: public opinion, socio-economic systems, internet, interaction.

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