THE ROLE OF INDIVIDUALS IN SUSTAINABLE DEVELOPMENT OF TERRITORIES

Bulygina Anastasia Nikolaevna, senior laboratory assistant of the department of marketing and communications at the St. Petersburg National Research University of Information Technologies, Mechanics and Optics

Abstract

Now, an increasingly important role in the development of territories is played by individuals who take the initiative in creating various projects in specific territories. Their support by municipalities will allow for more active development of urban communities, where these personalities will act as opinion leaders, promoting the development of the territory and its brand.

KEYWORDS: personality, opinion leader, territorial brand, sustainable development of territories.

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